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The Power of Value Selling North America Boccara shows how the corePraise for THE POWER OF VALUE SELLING Julie provides practical advice and real world examples for todays complex B2B sales environment. An essential read. Dale Robinette, Consultant, Vistage Master Chair, Scaling Up Coach Simple. Impactful. Relevant. This practical playbook for human to human connections will become the standard for customer obsessed companies. Melissa Widner, CEO, Lighter Capital Generating scalable, profitable revenue takes work.