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Make Your Own Waves: The Surfer's Rules For Innovators And Entrepreneurs Poetry " "CBT Spotlight" boxes onLike the ocean, the marketplace constantly changes and today's crestingrewardbecomes tomorrow's crashingrisk. Even the best surfers fall, but they learn from their wipeouts and paddle back out again, knowing that with big waves come big opportunities. Innovation expert Louis Patler explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business. Before you venture out, take some advice from