It's Not How Good You Are, It's How Good You Want to Be discontinued and Steven Heller

and Steven Heller

and despite its reputation

making mistakes

and the peculiar habits of those who can’t help but notice the world differently

and an ink-splattered back design packaged inside a letterpress-printed tuck box

It's Not How Good You Are, It's How Good You Want to Be discontinued and Steven HellerIt's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity all endeavours that can be