Essentials of Services Marketing, (International eBook) Edition_12 AU Course: BEVM310
$28.50
Description
AU Course: BEVM310
Overview: Financial Markets and Institutions takes a practical approach to the changing landscape of financial markets and institutions
Focusing on the role of event manager and their diverse facilitation responsibilities through each phase of the event planning process
new case studies
this highly visual
Essentials of Services Marketing, (International eBook) Edition_12 AU Course: BEVM310Overview: For under graduate courses in services marketing As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todays world, incorporates recent academic and managerial thinking, and illustrates cutting edge service concepts. ISBN: 9781292425160 Edition: 4 Publisher: Pearson Format: Digital AU Course:
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