Narrative Economics: How Stories Go Viral and Drive Major Economic Events so we can make the

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'A guide to staying focused in an age of constant distraction' GUARDIAN

In The Personal MBA

- How to safe-guard against penalties in 2020 and beyond

Narrative Economics: How Stories Go Viral and Drive Major Economic Events so we can make theIn a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prizewinning economist and New York Times bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and