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Consumer Behavior: Buying, Having, and Being, 13th Global Edition, MyLabMarketing Course_BMIS361 ISBN: 9781624106491
Consumer Behavior: Buying, Having, and Being, 13th Global Edition, MyLabMarketing Course_BMIS361 ISBN: 9781624106491
$28.50
Description
ISBN: 9781624106491
AU Course: 16SHRB223
Third Edition will be invaluable to all marketing executives
interactive communities of consumers who make products and brands an integral part of their daily lives
AU Course: BMKT341
Consumer Behavior: Buying, Having, and Being, 13th Global Edition, MyLabMarketing Course_BMIS361 ISBN: 9781624106491Overview: A #1 best selling text for consumer behaviour courses, Solomons Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. ISBN: 9781292318233 Edition: 13 Publisher:
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