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Alistair Brandon-Jones

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Principles of Marketing helps students master today’s key marketing challenge: to create vibrant

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Marketing 5.0: Technology for Humanity, 1e (eBook) Course_BMIS110 the text continues to beOverview: In Marketing 5. 0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in