Joico | Blonde Life | Shampoing Violet Salerm 21 99% of ingredients of natural

99% of ingredients of natural origin

creates defined and separated strands with texture

and long-lasting tan

CERAMIC BARREL: Better Distributed Heat on The Brush

lasting relief

Joico | Blonde Life | Shampoing Violet Salerm 21 99% of ingredients of naturalJoico Blonde Life Purple Shampoo Neutralizing Purple Shampoo for Cool Blonde Hair Neutralizes brassy tones & keeps your blondes icy Le Blonde Life Violet Shampoo is the secret to flawless cool blondes. Its SLS SLES sulfate free formula gently cleanses while instantly neutralizing yellow and brassy tones. The result: luminous, fresh, and shiny hair, just like you just stepped out of the salon. Key Benefits Immediately neutralizes unwanted brassy tones